Idea behind Tulip's Viva la Mezcla
Viva la Mezcla is a platform built on a simple truth: food is where cultures meet first. In Puerto rico, the blend of Dominican, Chinese, Mexican and Boricua flavors isn't just a culinary reality — It's a story of community, tolerance, and everyday coexistence. The campaing uses Tulip's iconic sandwich de mezclita as a symbol of that. Turning a humble sandwich spread into a celebration of unity.
Through supermarket activations, real stories, and content grounded in authentic voices, Viva la Mezcla reframes food sampling as a cultural encounter. We highlight how sharing a bite can dissolve prejudice, spark connection, and remind us that the things that divide us are smaller than the things we share.
At its core, the campaing champions a powerful message: when flavor mix, people do too.
Dominican Arepitas
with Mezclita
Mexican Quesadillas
with Mezclita
Chinese Rangoons
with Mezclita
